The great potential industry but also has many challenges

Considered as the "cashew capital" of Vietnam, Binh Phuoc cashew industry has constantly developed over the years, glorifying the country's typical products in the international consumption market. According to the Department of Agriculture and Rural Development of Binh Phuoc province, in 2022, the cashew planting area here was relatively large, accounting for about 45% of the total area of the country. Cashew trees are distributed throughout the province but are concentrated mainly in Bu Dang district, Bu Gia Map, Phu Rieng, and Dong Phu districts.

Mr. Nguyen Hoang Dat, Director of Vinahe Co., Ltd.

According to the Institute for Strategic Studies, Industry and Trade Policy (Ministry of Industry and Trade), Binh Phuoc is the locality with the "best quality cashew nuts in the world" and completely superior to similar products of other countries.

Currently, Binh Phuoc cashew products not only account for a large number but also have a variety of designs and flavors. Typical can be mentioned as cheese cashew, chili and garlic cashew, Thai Yum cashews, salted lemon cashews, Cashew Pie cake (Vinahe Co., Ltd.); cashew kernels, honey cashews, roasted garlic cashews, roasted cashew nut with silk skin, wasabi cashews (Phuc Thinh WINUT Import Export Co., Ltd.); salted roasted cashew (Nhu Hoang production facility); salted cashew nut (Gia Bao Group Joint Stock Company); salted roasted cashews and unsalted cashews (Golden Cashew Company Limited),...

On March 4, 2023, at the conference to update information and evaluate the prospects of raw cashew prices and cashew kernels, Mr. Vu Thai Son, Chairman of Binh Phuoc Cashew Association, said that in the second half of 2022, the supply increased unstably, the export volume of cashew kernels to the United States and Europe decreased. Although global raw cashew production and production costs have increased, bank interest rates have also increased, inflation is high, and cashew kernel purchase prices are getting lower and lower. According to estimates, cashew kernel exports in Vietnam in 2022 will decrease by 14.81% (reaching more than 519,000 tons) compared to 2021; the average price is US$5,809 per kg; with value decreased by 19.57%.

As Vice Chairman of Binh Phuoc Cashew Association, Mr. Nguyen Hoang Dat, Director of Vinahe Co., Ltd. (Vinahe Company) said: "Although Vietnam always holds the leading position in terms of export volume and brings in billions of dollars every year. However, the imbalance in supply and demand, high linkage, and competition in the industry has caused significant difficulties for many enterprises and farmer households.

Efforts to overcome obstacles and bring local products to the international level

With more than 15 years of experience in the cashew nut export processing industry, Vinahe Company is one of the units that effectively utilizes abundant local raw materials. Not only aims to provide cashew products with many unique flavors, focusing on packaging investment, and reasonable prices, and the unit also ensures that production complies with natural processes from raw material growing areas to production and handed over to consumers. Thereby, helping Binh Phuoc cashew brand to be promoted, developed sustainably, and reach out to the world.

Over the past time, the unit has also conducted research and learned from foreign culinary experts, processing more perse flavors such as chili garlic, cheese, Yum Thai, salted lemon, and Cashew Pie cake. In 2020, these products were recognized by the Appraisal Council of Binh Phuoc Provincial People's Committee to meet the 4-star OCOP standard.

Currently, the Company is signing production cooperation contracts with 4 business households in Phuoc Long Town with a total area of about 89,000m2 of material growing area, with an output of 26 tons per year. Enterprises also ensure the output for farmers to feel secure, increase productivity, and not suffer from costs. At the same time, the company organizes many propaganda sessions in order to change awareness among farmers.

Realizing that the motto "Clean eating and Green living" is a common trend of modern society, Vinahe Company wishes to bring consumers a completely new view of cashew nuts, quality products must always go hand in hand with customers' health. The meaning of the brand "Vinahe" – "Viet Nam Healthy" is the same.

In order to cope with rising inflation and low cashew purchase prices, Vinahe representative said that businesses need to shape and make decisions on purchasing prices for the upcoming crop. There are problems and formulas suitable for cashew kernel export. At the same time, connecting and sharing information and experiences also aims to develop cashew kernel exports of higher quality, meeting the criteria of quality, food hygiene, and safety.

cashew products of Vinahe Co., Ltd..

Customers can buy Vinahe products at Aeon Mall, Amart, Satrafoods,... across the country. The business's signature items are also available on e-commerce channels (Shopee, Tiki,...) and exported to Australia, Shanghai, China,... The enterprise is also a strategic partner with Bach Hoa Xanh supermarket system, Aeon Mall,...

Huỳnh Kha