DakLak Province: Building the Vietnamese chocolate brand
Chủ nhật, 30-10-2022 | 09:15GMT+7
OVN - Not only is DakLak the "capital of coffee", it also has the potential for fully developing cocoa trees, which is the source of ingredients making up the favorite chocolate of numerous people. Mr. Truong Ngoc Quang, who is the director of the cocoa company named Nam Truong Son, has now been focusing on building the grand of Dak Lak cocoa in order to enhance the product value of this tree.
Dak Lak exploits advantages from cocoa trees
In about the middle of the twentieth century, the French planted cocoa seeds in Vietnam, including Dak Lak province. However, the situation of the war caused difficult cultivation.
The products of Nam Truong Son Cocoa Company.
In the 2000s, cocoa trees have began to grow in order to find an alternative cultivar for coffee land that cannot be replanted. In 2015, the International Cocoa Council (ICCO) ranked Vietnamese cocoa as “the great cocoa”. Although processing raw cocoa beans into finished products makes them 400% more valuable than selling raw cocoa beans, the period of harvest takes 4 to 5 with the complicated processing, and handling process of finished products makes farmers shift to high economic efficiency cultivars such as coffee, cashew, etc.



The products of Nam Truong Son Cocoa Company.
In 2007, Mr. Truong Ngoc Quang, who is the director of Nam Truong Son cocoa company in Dak Lak province, was conscious of the difficulties of the cocoa growers, so he began to carry out research on recipes for the production of items from cocoa trees. Mr. Quang anticipates that this land will be the focal point for raw material purchases, assisting farmers in stabilizing their incomes and producing additional valuable products to meet the needs of Vietnamese consumers.

Mr. Truong Ngoc Quang – Director of Nam Truong Son Cocoa Company
At that time, the production of cocoa processing in Vietnam was still up to the minute. Therefore, Mr. Quang had to read foreign documents, do research, and fund basic machines for trial processing at home to master the techniques and cultivation method. For the unstoppable attempt, only after 1 year, cocoa powder and cocoa butter were launched, which got him motivated in the process of bringing the products of the high land of Tay Nguyen to the market inbound and all over the world.
Mr. Quang said, “When it comes to chocolates, people usually think about the brands of Western chocolates. The production of chocolate processing in Vietnam is relatively new, so the product advertising is still limited. This is the difficulty, as well as the opportunity, for the company to maintain a more consistent performance.”
Building OCOP products in Dak Lak from cocoa
From 2010 to 2017, Mr. Quang continuously learned about techniques and technology from countries that have successfully developed chocolate processing areas, such as the United Kingdom, Belgium, and others. Simultaneously, the company promoted investing in modern machines to enhance its progress and expand the production scale. For that reason, the cocoa purchasing price of the company was always higher than the market price, at 10.000 VND per kilo, which made farmers at ease for cultivation. Besides, it has been understandable that customers are often into satisfying product packaging, so that the packaging design, which is made to be impressive, is also especially mentioned.

Foreign tourists is visiting the cocoa garden of the company
Finally, two types of products, which are milk chocolates (making up 60% of cocoa) and black chocolates (making up 70% of cocoa), have been branded as Nam Truong Son brands, launching in the Vietnamese market and have been highly evaluated by consumers because of their strong European features. Nowadays, these products are present in many provinces such as Hanoi, Ho Chi Minh City, Dalat, Nha Trang, Da Nang, and others, which are developing in the travel area. In addition, in 2018, several items such as cocoa powder, chocolates, etc., have approached the Japanese and Canadian markets. Although the quantity was insignificant, it was a worthy signal for the chocolate processing industry for Dak Lak province in particular and for Vietnam in general.


The customers are visiting the stand of Nam Truong Son Cocoa Company
In 2020, Nam Truong Son original cocoa powder qualified for an OCOP of 4 stars at the provincial level. Next, in 2021, milk chocolates and black chocolates have been recognized as the OCOP of 4 stars by the People’s Committee of Dak Lak province. Mr. Quang anticipates that the authorities of Dak Lak province will keep on promoting the construction of the showroom, creating a channel for OCOP product exchange and stimulating the activities of commerce promotion in numerous provinces to advertise the brand widely all over the country.

Nam Truong Son original cocoa powder has qualified for OCOP of 4 stars at the provincial level in 2020.
At present, the company has been cooperating with partners from Gia Lai, Dak Nong, and Lam Dong provinces, and Hanoi capital, etc., to expand the land of cocoa, formulate the chain of values, and finally proceed to build a mid-range factory in the area. As a consequence, Mr. Quang hopes he can expand from 1200 hectares to 4000 hectares of land for cocoa cultivation which promotes the price of purchasing up to 80,000 VND per kilo supporting the incomes for farmers. Aside from that, Nam Truong Son company has planned to open training classes for cocoa cultivation techniques, which would lead to an increase in the production scale of the high-value products.

Milk chocolates and black chocolates have been recognized as the OCOP of 4 stars by the People’s Committee of DakLak province in 2021.

A value-setting certificate of the greatest Vietnamese products for the product “Nam Truong Son Cocoa Powder”
Mr. Quang said that the development of products that are linked to local tourism is one of the projects that the company consistently cherishes. Therefore, he has been cooperating with the Department of Agriculture, Department of Tourism, and Department of Industry and Trade to utilize 2 to 3 hectares of land in the cocoa garden of the company for building the architecture, which helps the tourists learn and experience chocolate processing. In the future, other than coffee, it is anticipated that tourists who visit Dak Lak will remember the image of cocoa trees and chocolate products as a symbol of the local.
An Nhi (Translated by Quoc Huy)
I
Từ Khóa : OCOP Việt Nam, DakLak Province: Building the Vietnamese chocolate brand
Ý kiến bạn đọc

Bac Kan: Red Turmeric - Support highland workers to sustainably escape pov-erty.
OVN - Not only is a crop suitable for the soil and climate conditions of the Northern mountainous region, red turmeric is also a potential agricultural product to help many businesses in Bac Kan province rise to affirm their brands, create close cooperation relationships with farmers, and bring stable income for highlands ethnic minorities.
Thứ bảy, 29-10-2022 | 16:10 -
0

Lao Cai: Developing digital economic with OCOP products
OVN - Incorporating in the national economic development, Lao Cai province is actively innovating, using technology as a means of introducing and promoting products, including OCOP products and gradually participating in the digital transformation of the local economy.
Thứ bảy, 29-10-2022 | 14:19 -
0

Quang Nam: Elevating the brand name of the cassava noodle village in the face of the risk of extinction
OVN - Not only famous for the majestic beauty of Le Pass or the heroic historical relics of Hon Tau, Hon Gong, Que Son district (Quang Nam province) also preserve many traditional craft villages: Que An pottery village, Que Chau forging village, Que Minh cone village. In particular, the most unique is Dong Phu cassava noodle village.
Thứ ba, 28-06-2022 | 13:30 -
0

Ninh Binh: Sinh Duoc Cooperative preserves medicinal herbs associated with economic development
OVN - In order to preserve and promote the great value from local herbal sources, the people of Bai Dinh mountain (Gia Sinh commune, Gia Vien district, Ninh Binh province) together established Sinh Duoc Cooperative, and at the same time created the typical products imbued with historical, cultural, and sacred beliefs.
Thứ năm, 02-06-2022 | 14:19 -
0

Come to Phu Quoc to enjoy Hai Phong myrtle wine
OVN - Phu Quoc is one of the most attractive tourist destinations, which is famous for its luxurious resorts, picturesque beaches and countless local specialties. In particular, Phu Quoc Hai Phong myrtle wine has always been a popular gift that tourists visiting Pearl Island typically choose as a gift for relatives and friends.
The people of Kien Giang coastal region in general as well as the island city in particular are always proud when it comes to Phu Quoc - a famous tourist destination associated with many scenic destinations, pristine and majestic "silver sea and gold forests".
Thứ sáu, 27-05-2022 | 10:36 -
0